Why Doesn’t SOLD.com Offer Month-to-Month for SGD?

Overview

When agents inquire about why SOLD.com doesn’t offer a month-to-month payment option for the Guaranteed Display Program (SGD), it is important to explain the rationale behind the upfront payment model. The primary reason for this policy is that it takes time to see success with the leads provided by the program. A month-to-month structure would likely lead to agents canceling before they see results, as top-of-funnel leads typically require 6-12 months of nurturing before yielding significant financial results.

Why Upfront Payment is Necessary

1. Leads Take Time to Convert:
   • Top-of-funnel leads are in the early stages of their decision-making process and need time to develop into listings and closings.
   • Success is not immediate—agents often need 6 to 12 months to see a return on investment (ROI) due to the nature of these leads.
2. Prevents Early Cancellations:
   • If the program was month-to-month, agents may cancel before they’ve had a chance to fully nurture the leads and see success.
   • Leads need consistent follow-up over time. Without the commitment of an upfront payment, agents may opt out too soon, which ultimately sets them up for failure.
3. Ensures Agents Stick with the Process:
   • The upfront payment model ensures that agents are investing in long-term success. With an upfront commitment, they are more likely to remain engaged with the leads, follow through on the follow-up process, and ultimately see better results.

Key Messaging to Share with Agents

Here’s how reps can explain the benefits of the upfront payment model to agents:

Script for Agents:
"I understand that you’re looking for more flexibility, but here’s why we don’t offer month-to-month for the Guaranteed Display program. The leads you’ll receive are top-of-funnel, which means they’re still in the early stages of their journey and will take time to convert. Typically, you’ll start seeing results after 6 to 12 months of consistent nurturing. Offering month-to-month would set you up for failure—most agents would likely cancel before seeing success, and that’s not what we want for you. The upfront payment ensures you’re committed to the long-term process and gives you the best chance for success with these leads."

Why We Don’t Want Agents to Cancel Early

1. Delayed Results:

   • Top-of-funnel leads take time to convert into listings, and we want agents to have enough time to nurture these leads and eventually see success.

2. Building Long-Term Relationships:

   • Consistent follow-up is crucial to nurturing leads. If agents opt out too early, they miss the opportunity to build relationships and convert these leads into future business.

3. Setting Agents Up for Success:

   • By requiring upfront payment, we are ensuring agents have the necessary time to properly engage with their leads and see the long-term benefits. It allows them to fully invest in the process and provides enough time for them to develop their pipeline.

Key Points for Reps

• Explain the Lead Conversion Timeline: Emphasize that leads take 6 to 12 months to mature into successful transactions.
• Highlight the Importance of Commitment: Stress that the upfront payment ensures agents are committed to the program and won’t cancel prematurely.
• Encourage Long-Term Thinking: Help agents understand that success with top-of-funnel leads is a marathon, not a sprint. The upfront payment model allows agents to fully engage and see results over time.

By explaining why the upfront payment model is in place, reps can help agents understand that SOLD.com is focused on their long-term success and that commitment to the program is key to seeing the full potential of the leads generated through the Guaranteed Display Program