Good Questions to Ask an Agent to Learn More About Their Business

Overview

Understanding an agent's business model, goals, and strategies is key to effectively positioning SOLD.com's Guaranteed Display (SGD) as an essential part of their growth plan. Asking insightful questions allows you to tailor your approach and highlight how SGD can address their specific needs.

Questions to Understand the Agent's Business

Goals and Objectives

• What are your goals for the upcoming year (e.g., 2025)?
• What do you want to achieve in terms of listings, sales, or revenue?

Current Advertising and Lead Generation

• Where are you currently advertising?
• What has been your experience with your current advertising methods?
• What is your conversion rate from your current sources?
• Are you generating leads mostly from buyers or sellers?
• Do you pay month-to-month for your advertising, or is it success-based?

Transaction Insights

• How many transactions do you typically close per year?
• What is the breakdown of buyers versus sellers in those transactions?

Business Development

• How do you acquire your business?
  • Sphere of influence (SOI)?
  • Advertising or lead generation?
  • Referrals?
• Where specifically do you advertise?

Team Structure

• Are you an individual agent or part of a team?
  • If part of a team:
    • How many people are on your team?
    • Do you buy leads for your team?

Experience

• How long have you been in business?
• What is your normal conversion rate from other lead sources?

How This Helps Position SGD

1. Identifying Pain Points:

   • Questions about conversion rates, lead types, and advertising effectiveness highlight areas where SGD can add value, such as prioritizing seller leads or improving ROI.

2. Understanding Goals:

   • Learning about the agent’s goals allows you to position SGD as a solution to help meet or exceed their targets.

3. Customizing the Conversation:

   • Tailor your pitch to show how SGD aligns with their business model—whether they are individuals, part of a team, or looking to expand their seller lead pipeline.

4. Demonstrating Expertise:

   • Asking thoughtful, open-ended questions shows that you are genuinely interested in understanding their business, building trust, and positioning SGD as a strategic partner.

Internal Tip for Teams

Use these questions as a guide to initiate meaningful conversations. Listening closely to the agent’s answers will help you emphasize how SOLD.com can uniquely support their growth and success in the competitive real estate market.