Can We Sell Just One Zip Code?

Overview

Agents often ask about the rules for purchasing a single zip code through the Guaranteed Display (SGD) program. While it is possible to sell one zip code, certain restrictions apply, and promotional discounts are not available for single-zip purchases.

Rules for Selling One Zip Code

1. No Bundle Discount

   • The pricing for a single zip code is at the full retail price with no promotional or bundled pricing applied.

2. No Split Payments

   • Payment for one zip code must be made in full upfront.

3. No Six-Month Term

   • Single-zip purchases require a 12-month commitment. Six-month terms are not available for these transactions.

Example Scenario

• Agent Inquiry: "I’m interested in purchasing just one zip code. Can I split payments?"
  • Rep Response: "We’re happy to help set up a single zip code, but I want to share some details. For one zip code, the purchase requires a 12-month commitment, and the payment would need to be made in full upfront as bundle discounts and split payments aren’t available for single-zip purchases. Would you like me to check availability and pricing for your preferred zip code?"

Key Points for Reps

• Highlight that single-zip purchases are possible but emphasize the full price and term requirements.
• Check availability of the agent’s preferred zip code in Sherpa or the Agent Portal before confirming pricing.
• Offer to discuss multiple zip codes to explain potential benefits and savings through bundle discounts.

Example Talk Track

"If you’re looking at purchasing just one zip code, I can help! Just keep in mind that single-zip purchases are priced at the full 12-month retail cost with no bundle discounts or split payment options. If you’d like, I can check availability for your preferred zip code and walk you through the details."

This ensures reps provide accurate and consistent information while maintaining professionalism and clarity