What Are Some of the Benefits of Being an SGD Agent?

Overview

SOLD.com’s Guaranteed Display (SGD) Program offers agents a premium opportunity to stand out in their market by sponsoring specific zip codes. This program provides exclusive benefits that enhance lead generation, improve lead quality, and give agents a competitive edge in their service areas.

Key Benefits of Being an SGD Agent

1. Priority Lead Access:

   • As an SGD agent, you are moved to the top of the rank for all appointments in your sponsored zip codes.
   • This ensures you receive priority notifications for appointments over non-SGD agents.

2. Full Contact Details for Leads:

   • In your sponsored zip codes, you gain access to the full contact details (name, phone, email, and address) of all leads generated, even if the Concierge hasn’t yet set an appointment.

3. Referral Fee Reduction:

   • The standard referral fee of 35% is reduced to 30% for SGD agents on all closed transactions for appointments.
   • If you close a lead from your raw contact details (non-appointment), the referral fee is waived entirely.

4. Exclusive Market Presence:

   • Sponsoring zip codes ensures your exclusive access to raw leads in those areas, limiting the competition for those leads.

5. Increased Branding Opportunities:

   • SGD agents can utilize SOLD.com badges and rankings in their marketing materials to highlight their elevated status and differentiate themselves from competitors.

6. Better Lead Management and Scalability:

   • With consistent access to raw leads and prioritized appointments, SGD agents can scale their business more effectively and maintain a steady pipeline of seller opportunities.

Talking Points for Sales Teams

• Control Over Market: Emphasize how being an SGD agent allows agents to dominate their chosen zip codes with priority access to appointments and exclusive raw leads.
• Flexibility: Highlight that while SOLD.com is free to join, the SGD program offers additional tools to proactively manage and convert leads with a measurable ROI.
• Increased ROI Potential: Reinforce that reduced referral fees and waived fees for raw leads translate to increased earnings potential.
• Support for Growth: Explain how the program is designed for agents looking to grow their seller pipeline and expand their footprint in their local market.

Example Script for Sales Teams

• When introducing SGD benefits:
  "The SGD program is perfect for agents who want to take full control of their market. You’ll have priority access to appointments, exclusive full contact details for leads, and reduced referral fees—all designed to help you build a stronger seller pipeline."

• When discussing reduced referral fees:
  "One great benefit of sponsoring zip codes is that any appointments you close will come with a lower referral fee of 30%, and if you close a lead from the raw data provided, you won’t pay a referral fee at all."

Additional Support

For more details on the SGD program or to explore zip code sponsorship options, contact the Agent Success Team at [email protected] or review the training materials in the SOLD.com Agent Portal.