Our program is built to put you in front of the right target audience. If someone is open to getting a cash offer on their property, they are further down the selling and decision making funnel and are raising their hand for help. Our concierge communicates with these consumers in a specific way when they make contact. They state “We want you to explore all your options, cash offers can be great for some people, but if you are about getting top dollar, you may be missing out on some revenue. Talk to a local agent to learn more about what you could sell your home for if you went more of a traditional route and then weigh out your options.” Sold.com is here to make sure we educate consumers on their options so as you converse with these people, make sure they are well aware of their options. If you work with investors or have partnerships with cash offer companies, you can use that to your advantage as well. 

Here is a talk track to adopt as you face this scenario again: “I apologize for the confusion, I am sold.com’s preferred agent in this area and normally what they are setting up is for me to come out and talk through what I think your house could sell for if you went a traditional route vs a cash offer knowing that cash offers typically make lower offers because how they make their money is by buying low and reselling high. Our goal is to make sure you’re not leaving money on the table, if you don’t mind me asking why had you been looking at a cash offer? I have the valuation ready for you, if you have a couple of minutes I would love to review it with you. No cost, no pressure, my goal is just to educate clients so they don’t find out later they could have sold their house for more money.”