How Can an Agent Increase Their Rank Without Sponsoring Zip Codes?

Overview

Agents have several ways to improve their rank in the SOLD.com network without sponsoring zip codes. Ranking is based on performance metrics and profile completeness, which are factors within the agent's control. This article explains how agents can boost their rank organically.

Ways to Increase Rank Without Sponsoring Zip Codes

1. Sell More Homes:

   • The ranking algorithm considers an agent’s total MLS transactions over the last 12 months.
   • Actively closing transactions in your market, even outside of SOLD.com referrals, can positively impact your rank.

2. Convert SOLD.com Referrals:

   • Successfully closing SOLD.com referrals demonstrates your ability to work with leads and improves your rank in associated zip codes.
   • Focus on timely follow-up and nurturing to increase your referral conversions.

3. Keep Your Profile Updated:

   • A complete and up-to-date profile is critical.
   • Ensure that your "Service Areas," MLS information, transaction history, and personal details are accurate in the SOLD.com Agent Portal.
   • Agents who provide more comprehensive data are better positioned in the ranking system.

Why It’s Important to Increase Your Rank

• Better Referral Opportunities:
  Higher-ranked agents are prioritized when appointments are set in their service areas, increasing their chances of receiving referral opportunities.

• Stand Out in Competitive Areas:
  Improving your rank helps you stay competitive in zip codes with high-performing agents.

Steps Agents Can Take to Improve Their Rank

1. Complete Your Profile:

   • Log in to the SOLD.com Agent Portal and verify that your profile is 100% complete.
   • Add your MLS ID to sync your transaction history.
   • Update your "Service Areas" to ensure all relevant zip codes are included.

2. Focus on Closing Transactions:

   • Maximize opportunities to close deals, whether they are from SOLD.com or external sources, to improve your performance metrics.

3. Excel at Follow-Up:

   • Work actively with leads provided by SOLD.com. Use best practices to nurture relationships and convert leads into successful transactions.

Talking Points for Internal Teams

• For Customer Service Teams:

  • Example Script:
    "To improve your rank, focus on closing more transactions, updating your profile, and converting referrals. These steps help us understand your expertise and prioritize you for leads in your areas."

• For Sales Teams:

  • Example Script:
    "While sponsoring zip codes through SGD is the fastest way to jump to the top of the rank, you can still improve your rank organically by closing more homes, converting SOLD.com referrals, and keeping your profile updated with complete and accurate information."

Support Resources

• Agent Portal Guide:
  Review the "Profile Setup and Updates" section for instructions on completing your profile.

• Best Practices for Lead Conversion:
  Access our "SOLD.com Seller Leads Playbook" to enhance your follow-up strategies.

• Understanding the Ranking System:
  Refer to the "How Ranking Impacts Agents" article for more details on ranking and its benefits.

Note: While improving your rank organically may take time, consistent efforts in these areas will yield better referral opportunities and strengthen your position in the SOLD.com network.