How Does SOLD.com Know Where Agents Want to Receive Referrals?

Overview

SOLD.com uses information provided by agents to determine where they are eligible to receive referrals. This includes past sales data from their MLS information and the service areas they’ve selected in their SOLD.com Agent Portal. This ensures referrals are directed to areas the agent is familiar with and actively serves.

How SOLD.com Identifies an Agent’s Service Areas

1. MLS Information:

   • Agents can input their MLS ID(s) into their profile in the SOLD.com Agent Portal.
   • This allows SOLD.com to access transaction data and determine where the agent has previously sold homes.
   • Past sales help validate the agent’s expertise in specific markets, making them eligible for referrals in those areas.

2. Service Zip Codes:

   • Agents can manually add up to 20 zip codes to their profile under the "Service Areas" tab in the Agent Portal.
   • These zip codes represent the areas where the agent is willing to receive referrals.
   • Adding service areas ensures the agent is included in referral opportunities within those zip codes.

Why It’s Important to Add MLS Information and Service Areas

• Eligibility for Referrals:
  Missing MLS information or service areas can limit the zip codes in which agents are eligible to receive referrals.

• Improved Ranking:
  Complete MLS data and service area selections enhance the agent’s profile and may positively impact their rank in competitive zip codes.

• Accurate Distribution:
  Ensuring accurate and comprehensive information helps SOLD.com match agents with relevant referrals based on their experience and desired locations.

How Agents Can Update Their Service Areas

1. Log in to the SOLD.com Agent Portal:
   Use the login link provided: SOLD.com Agent Portal Login.

2. Navigate to "Service Areas":

   • Go to the "Profile" section.
   • Select "Service Areas" from the dropdown menu.

3. Add or Edit Zip Codes:

   • Add up to 20 free zip codes where you want to receive referrals.
   • Review and update your list regularly to reflect your current areas of service.

4. Verify MLS Information:

   • Add your MLS ID(s) in the same area.
   • If part of multiple MLSs, add up to two MLS IDs to capture all relevant transaction history.

   Note: To update or change your MLS ID, email [email protected] as this cannot be done directly in the portal.

Talking Points for Internal Teams

• For Customer Service Teams:

  • Example Script:
    "To make sure you’re eligible for referrals in the right areas, add your MLS information and service zip codes to your profile. This helps us see where you’ve sold homes and lets us know where you want to receive leads moving forward."

• For Sales Teams:

  • Example Script:
    "Having your MLS and service areas updated in your profile ensures SOLD.com matches you with referrals in your preferred locations. Let me know if you’d like guidance on how to update this in your portal."

Support Resources

• Agent Portal Guide:
  Step-by-step instructions for updating MLS information and service zip codes.

• Best Practices:
  Learn how to strategically select service zip codes for optimal referral opportunities.

• Customer Support:
  For assistance with MLS updates, email [email protected].

Note: Keeping your service areas and MLS data updated ensures SOLD.com can accurately direct referrals to the areas you serve, maximizing your success potential within the network.