The SOLD.com leads tells you how many people have come to the site in your area, the opportunity tells you how many times we recommended you to those people. If you are in the top 5 whether you purchased your placement or organically ranked there those are the people you are being recommended to. Good news is you’re on the right track, and we’re starting to grow your exposure. By your sponsor zip codes you went from being recommended 0% to now seeing that increase as more consumers come to the site. Now let's talk about how to work with those people who have been recommended to you…